Running an analysis
Run Analysis starts a scan. The button shows the credit cost before you commit — a run bills for your plan’s full tracked-prompt cap plus any add-on prompts, because the tracked set is refilled to the cap on every run. While it runs, a progress banner reports the stage:
The top bar shows Scanning…, then Scan Complete. If a run fails, the page explains why and offers Retry Analysis.
AI platforms
Depending on your plan, prompts are run across ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Mistral, Poe and Google’s AI Overview. Results are broken out per platform throughout the report.The GEO score
Your headline number, 0–100, on a gauge.
Under the score: the date of the last scan, how many prompts were tested and across how many platforms.
Tabs
What’s on the Overview tab
Brand perception
Brand perception
Whether the models describe your brand the way you actually position it. Visibility tells you if they mention you; perception tells you whether what they say is right.
- How every engine describes your brand, best understanding first — open a card for the full answer.
- Where the models diverge from your brand profile.
- Statements that are wrong or missing, ranked by how much they cost your positioning score.
Score history
Score history
Your GEO score across every run, so you can tie movements to the work you shipped.
Prompt and mention summary
Prompt and mention summary
Prompts tested, AI mentions, mention rate, intents analysed and per-platform statistics.
Priority fixes and critical gaps
Priority fixes and critical gaps
The highest-impact recommendations and the most damaging gaps, each with a link to the full tab.
Top competitors
Top competitors
Your GEO score and mentions against your benchmarked competitors, per platform.
Competitor heatmap
Competitor heatmap
You and each competitor scored on every platform in one grid — it makes platform-specific weaknesses obvious.
Top cited sources and citation domains
Top cited sources and citation domains
Which URLs and domains the answers pulled from, including YouTube and Reddit citations, with a link into Citations.
Report history
Report history
Your three most recent runs, with a link to the full history in Reports.
Banners you may see
- Stale prompts — you’ve saved prompts that the latest completed report doesn’t reflect yet. Re-run to include them.
- Site Audit — a nudge to run or review the technical audit, since crawlability limits citability.
- Fast path — a shortcut straight to your content gaps or priority fixes when the report finds something urgent.
Prompt Explorer
Prompt Explorer opens the tracked prompt set for the site: which prompts are being run, which slots are add-ons, and which are managed by Botric. The badge shows tracked plus add-on prompts.Prompt Research
Test candidate prompts before spending a tracked slot on them.
Next steps
Prompts
Read the actual answers, platform by platform.
Content gaps
Where a competitor gets cited and you don’t.