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A content gap is a prompt where the AI had an answer and it wasn’t yours. This tab is the shortest route from “our GEO score is low” to “here’s what to write.” The red badge on AI Visibility (GEO) in the sidebar is your open gap count.

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What counts as a gap

Two of the four prompt outcomes produce a gap: Gaps where a competitor was cited instead are flagged with that competitor’s name, so you can see who is taking the answer.

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How gaps are ranked

Each gap carries an impact level — Critical, High, Medium, Low — based on how much closing it would move your score, and how much intent sits behind the prompt. Critical-impact gaps sit at the top of the list and also surface on the overview as Critical gaps.

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Anatomy of a gap

Each entry gives you:
  • The prompt and its intent type
  • Which platforms show the gap
  • The competitor being cited instead, if any
  • The sources the engine used
  • What to publish — the content angle that would close it

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Working the list

1

Start with Critical

Impact ranking already did the prioritisation. Don’t re-sort by what feels easiest.
2

Group by theme

Several gaps usually collapse into one comprehensive page. A single strong comparison page can close a whole cluster of comparison prompts.
3

Send it to the Blog Agent

Add the theme as a topic in Blog Agent and generate a post built to be cited.
4

Check crawlability

A published page that AI crawlers can’t fetch closes nothing. Confirm in Site Audit → AI Crawlability.
5

Re-run and verify

Run AI Visibility again and confirm the prompt moved to named and cited.
Publishing usually isn’t enough on its own. Engines cite pages that answer the prompt directly, in the first screen, in plain language — not pages that bury the answer under a preamble.

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Next steps

Recommendations & actions

The prioritised plan across every gap.

Competitors

See which competitor keeps taking these answers.