Brand Profile

Your brand profile is the single source of truth the other agents work from. Prompt generation, competitor benchmarking, content topics and the way mentions are matched all depend on it. It’s created during onboarding and edited here.

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What it contains

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Topic weights

Each core topic carries a weight, and the weights always total 100%. Add a topic and it’s seeded from the average of your existing weights, then the whole set is renormalised — the first topic absorbs any rounding difference. Weights let you tell Botric that one line of business matters more than another.

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Target market

A single country. It anchors competitor discovery and prompt generation, and your GEO scores are reported for that market. Change it and re-run AI Visibility to see results for the new market.

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Editing

Change any field and choose Save. Changes take effect on the next run — existing reports keep the profile they were run with.

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Sync from your website

Sync re-reads your live website and proposes an updated profile. The result modal tells you:

• Whether a new profile was created or an existing one updated.
• Which fields changed — brand name, summary, core services, website.
• Whether the competitor list was refreshed.

Sync is the right move after a rebrand, a repositioning, or a significant site rewrite.

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Competitors

The competitors section lists everyone you’re benchmarked against.

• Add a competitor by name and website. Manually added competitors are marked and survive a sync or regenerate — Botric won’t replace them with freshly generated ones.
• Remove any competitor you no longer care about.
• Regenerate to have Botric find a fresh set from your current topics. Your manual entries are kept and the list is de-duplicated by name and domain.

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Next steps