The four signals
The Brain is assembled from up to four inputs. The build screen shows which are present.A completed Site Audit is required. GEO and SERP make the output substantially better; Search Console is optional but is the only signal that reflects real Google demand rather than modelled demand.
What the Brain knows
It’s organised into three views:- My Business — who you are, what you sell, how you position it.
- My Market — who else competes, what your buyers ask, where the demand is.
- My Progress — what you’ve published, what’s working, what’s still open.
Building it
1
Check your signals
The setup screen lists each signal and whether it’s ready. Run anything missing.
2
Set your content preferences
Author name and content preferences shape tone and attribution. The author is pre-filled from your profile.
3
Build
The build runs through several stages with live progress. It takes a few minutes.
4
Discovery runs next
On a first build, topic discovery is chained automatically so you land on a set of ideas rather than an empty page.
Rebuilding
Rebuild after anything that changes your position: a fresh Site Audit, a new GEO run, a repositioning, or a batch of published content. The Brain reflects the signals as they were at build time. View context shows exactly what the current Brain contains, so you can judge whether it’s stale.Next steps
Blog Agent
Discover topics and generate posts from the Brain.
Page Agent
Fix existing pages rather than writing new ones.