GEO (Generative Engine Optimization) — Optimizing to be named and cited in AI-generated answers, rather than to rank in a list of links.GEO score — A 0–100 measure of how visible your brand is across the AI platforms your plan tests. Bands: 90–100 excellent, 80–89 good, 70–79 fair, below 70 needs improvement.Site Health — A 0–100 measure of your website’s technical condition, from Site Audit. Same bands as the GEO score.Answer engine — An AI system that answers a question directly instead of returning links — ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Mistral, Poe, and Google’s AI Overview.
Mention — Your brand name appearing in an AI’s answer.Citation — One of your URLs appearing as a source for an AI’s answer. Citations are harder to earn than mentions and worth more.Mention rate — The share of tested prompts where your brand was mentioned.Share of voice — Of all brand mentions across your tracked prompts, the proportion that were yours.Prompt outcomes — The four states a prompt/platform pair resolves to — named and cited (no gap), named, not cited (content gap), cited, not named (positioning gap), not mentioned (invisible).Content gap — A prompt where an AI answered without citing you — usually while citing a competitor.Positioning gap — A prompt where your page was cited but your brand went unnamed.Brand perception — Whether the models describe your brand the way you position it, measured against your brand profile.
Tracked prompt — A prompt Botric monitors on every GEO run. The set is AI-managed and refilled to your plan’s cap each run.Add-on prompt — A prompt you added yourself, in a fixed number of slots per site on paid plans.Intent type — What the person asking wants — informational, commercial, comparison, buyer intent, branded, locational, adjacent, direct or general.
Content Brain — The consolidated context — audit, visibility, SERP and Search Console signals — the Content Agent writes from.Citability — How likely a page is to be quoted as a source by an AI engine. Scored on every generated blog and by GEO Audit.Trust stack — The corroborating signals that make a brand safe to cite — an about page, contact details, a LinkedIn presence, knowledge-graph entries.Hallucination bait — Vague or contradictory content a model may reword into something factually wrong about you.Content decay — Content stale enough that models prefer a more recently updated source.
Organization — Your account boundary — plan, credits, invoices and team.Workspace — One brand and one website, with its own agents, reports and conversations.Site — The domain inside a workspace that gets crawled and tracked.Knowledge source — Content — website, file, FAQ, text, audio or video — that trains a chat agent.Run / Report — One execution of an agent, and the saved output it produces.
Plan credits — Credits granted each billing cycle. They reset at rollover.Add-on credits — Credits bought as packs. They don’t expire with the cycle.Proration — The balancing charge applied when you change plan mid-cycle.
