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Analytics answers the commercial question behind everything else: is any of this bringing people to the site? Three data sources sit behind one sticky tab bar.

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Tabs

A date-range control (30, 60 or 90 days) scopes every chart, and each metric is charted against the previous period so you can see direction, not just level.
Analytics is a paid-plan feature. Without a connection, each tab shows a Connect Google Analytics / Connect Google Search Console prompt that links to Integrations.

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AI Traffic

The tab that matters most for GEO work.
  • AI Visitors — sessions that arrived from an AI assistant.
  • Share of all traffic — AI referrals as a proportion of total sessions, shown as a donut.
  • AI-driven traffic trend — AI sessions over time.
  • By platform — ChatGPT, Perplexity, Gemini and other assistants, broken out separately.
  • AI landing pages — which of your pages AI assistants actually send people to.
Cross-reference AI landing pages with your Citations. Pages that get cited but receive no traffic usually have a positioning problem; pages that get traffic but aren’t cited are worth reinforcing.

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GA4

Your complete Google Analytics picture:
  • Summary — active users, new users, sessions, engagement rate, average engagement time and bounce rate, each against the previous period.
  • Channel mix — sessions by channel, with a filter to focus on one.
  • Traffic acquisition — every source / medium bringing visitors.
  • Pages — performance for every tracked page and path.
  • Countries — an interactive map and the full ranked country list.
  • Devices and Events — every tracked interaction and its audience.

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GSC

Google Search Console, for the classic-search half of the picture:
  • Summary — clicks, impressions, average CTR and average position, against the previous period.
  • Trend — clicks and impressions over time, with a metric selector.
  • Queries — the searches you appear for.
  • Pages — which pages earn the clicks.
  • Countries — a map plus the ranked list.
If a period has no recorded data, the panel says so rather than drawing an empty chart. Widening the date range usually resolves it.

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Next steps

Integrations

Connect GA4 and Search Console.

Monthly Reports

A shareable summary built on this data.