Tabs
Each tab is deep-linkable via
?tab=.
Benchmark
Your GEO score, mention count and per-platform performance against each competitor. Sparklines show direction over time, so you can see who’s gaining on you. Share of voice turns raw mentions into proportions: of all brand mentions across your tracked prompts, what fraction was yours?Competitor heatmap
You and every competitor scored on every AI platform in one grid. Platform-specific weaknesses jump out — being strong on ChatGPT and invisible on Perplexity is a common and fixable pattern.All competitors
Every brand the AI answers named, not just the ones you benchmark. This is where you discover the competitor you didn’t know you had — someone the models consider an alternative to you even though they never come up in sales calls.Deep analysis
Gap matrix
Gap matrix
Every tracked prompt against every competitor, showing who was named and who was cited. Reading a row tells you who owns a prompt; reading a column tells you where a competitor is strong.
Missing prompts
Missing prompts
Prompts where a competitor appears and you don’t at all. The most direct list of ground you’ve conceded.
Sources gap
Sources gap
Domains that cite a competitor but never cite you. Each one is a concrete outreach or content target.
Turning this into work
1
Pick one competitor
The one closest to you, not the market leader. Gains are available there.
2
Pull their missing prompts
Those are prompts you can realistically win.
3
Read the sources they own
If three publications cite them and none cite you, that’s a PR brief, not a content brief.
4
Ship and re-run
Compare the benchmark across runs to see whether the gap closed.
Next steps
Content gaps
The prompt-level version of the same story.
Citations
The sources behind every competitor’s advantage.