Skip to main content
Intent Analysis breaks down the search queries that AI engines associate with your brand and categorizes them by user intent. This helps you understand not just whether you’re visible, but why users are finding you — and where the gaps are.

Understanding Intent Types

When users ask AI engines questions, each query carries an intent. Botric classifies these into categories to help you understand the nature of the queries where your brand appears.
Intent TypeDescriptionExample Query
InformationalUser is researching or learning”What is customer engagement software?”
CommercialUser is comparing options”Best AI chatbot platforms for small business”
TransactionalUser is ready to buy or sign up”Botric pricing plans”
NavigationalUser is looking for a specific brand”Botric AI login”

Intent Breakdown by Engine

The intent analysis shows how each AI search engine distributes queries by intent type. This is useful because different engines may surface your brand for different reasons. For each AI engine, you can see:
  • Number of queries where your brand appeared
  • Intent distribution — a breakdown of informational, commercial, transactional, and navigational queries
  • Visibility score per intent type
A strong presence in commercial and transactional intents means AI engines are recommending your brand to users who are actively comparing or ready to buy.

Viewing Query Details

Click on any intent category to see the specific queries that triggered your brand’s appearance. For each query, you can see:
  • The exact question or prompt used
  • Which AI engines returned your brand
  • Whether your brand was mentioned, cited, or recommended
  • The context in which your brand appeared

Using Intent Data

Intent analysis helps you:
  • Identify content gaps — If you’re missing from informational queries, your content may need more educational material.
  • Optimize for conversions — Focus on strengthening your presence in commercial and transactional queries.
  • Refine your AI agents — Use popular queries as inspiration for your Chat Agent prompts and Knowledge Sources.
  • Track shifts — Monitor how intent distribution changes over time as you update your content.

Next Steps

Competitor Analysis

See how your intent coverage compares to competitors.

GEO Reports

Generate a comprehensive GEO report.