Adding Competitors
Add a competitor
Click Add Competitor and enter the competitor’s domain (e.g.,
competitor.com). You can add multiple competitors to compare against.Competitor analysis uses the same query set as your own GEO analysis, so comparisons are apples-to-apples.
Side-by-Side Comparison
The comparison view shows:- Overall visibility score for each brand
- Engine-by-engine breakdown — how each competitor performs on ChatGPT, Perplexity, Gemini, and other AI engines
- Intent comparison — which intent types each brand dominates
- Query overlap — queries where multiple brands appear together
Visibility Score Comparison
A bar or radar chart shows your visibility score alongside each competitor across all tracked AI engines. This gives you a quick view of your competitive position.Query-Level Comparison
Drill down into individual queries to see exactly which brands appear for each one. This helps you identify:- Queries you own — where only your brand appears
- Contested queries — where multiple brands compete for visibility
- Missed opportunities — queries where competitors appear but you don’t
Using Competitor Data
Identify content gaps
Identify content gaps
If a competitor appears for queries where you don’t, examine their content strategy. What pages, blog posts, or resources are they publishing that earn them AI citations?
Strengthen your positioning
Strengthen your positioning
For contested queries, improve your content depth and relevance to increase your chances of being cited over competitors.
Track competitive shifts
Track competitive shifts
Monitor the comparison over time to see if your improvements are narrowing the gap or if competitors are gaining ground.
Next Steps
Intent Analysis
Dive deeper into query intent data.
GEO Reports
Generate a report with competitor comparisons.