> ## Documentation Index
> Fetch the complete documentation index at: https://manual.botric.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Profile

> The brand context every Botric agent reads — name, summary, topics, market, colours and competitors.

Your brand profile is the single source of truth the other agents work from. Prompt generation, competitor benchmarking, content topics and the way mentions are matched all depend on it.

It's created during [onboarding](/getting-started/onboarding) and edited here.

## What it contains

| Field                               | Used by                                                       |
| ----------------------------------- | ------------------------------------------------------------- |
| **Brand name**                      | Mention matching in AI answers, prompt phrasing               |
| **Brand summary**                   | Brand perception scoring — what the models *should* be saying |
| **Core topics** (up to 5, weighted) | Prompt generation, competitor discovery, content topics       |
| **Target market**                   | Which country's AI results are measured                       |
| **Brand colours**                   | Chat agent theming                                            |
| **Competitors**                     | Benchmarking, share of voice, gap analysis                    |

### Topic weights

Each core topic carries a weight, and the weights always total 100%. Add a topic and it's seeded from the average of your existing weights, then the whole set is renormalised — the first topic absorbs any rounding difference. Weights let you tell Botric that one line of business matters more than another.

### Target market

A single country. It anchors competitor discovery and prompt generation, and your GEO scores are reported for that market. Change it and re-run AI Visibility to see results for the new market.

## Editing

Change any field and choose **Save**. Changes take effect on the next run — existing reports keep the profile they were run with.

<Warning>
  Renaming your brand or rewriting your summary changes how mentions are matched and how brand perception is scored. Expect your next GEO score to move.
</Warning>

## Sync from your website

**Sync** re-reads your live website and proposes an updated profile. The result modal tells you:

* Whether a **new** profile was created or an existing one updated.
* **Which fields changed** — brand name, summary, core services, website.
* Whether the **competitor list was refreshed**.

Sync is the right move after a rebrand, a repositioning, or a significant site rewrite.

## Competitors

The competitors section lists everyone you're benchmarked against.

* **Add** a competitor by name and website. Manually added competitors are marked and survive a sync or regenerate — Botric won't replace them with freshly generated ones.
* **Remove** any competitor you no longer care about.
* **Regenerate** to have Botric find a fresh set from your current topics. Your manual entries are kept and the list is de-duplicated by name and domain.

<Tip>
  Benchmark against who you actually lose deals to, not the biggest names in your category. A gap against a peer is actionable; a gap against a market leader with a thousand backlinks usually isn't.
</Tip>

## Next steps

<CardGroup cols={2}>
  <Card title="AI Visibility" icon="sparkles" href="/discoverability/ai-visibility/overview">
    Run the analysis your profile feeds.
  </Card>

  <Card title="Competitors" icon="swords" href="/discoverability/competitors">
    Benchmark, share of voice and gap matrix.
  </Card>
</CardGroup>